Own the last metre of the path to purchase.
Mall & retail media puts your brand in front of shoppers right where buying decisions are made – on the way in, inside the mall and near point of sale. High dwell time and strong purchase intent make shopping centres one of the most powerful environments for retail-focused OOH.
Use in-mall retail media to drive store visits, support launches and promotions, and keep your brand top of mind across the full shopper journey.
Buy mall & retail media direct from the media owner and save.
Alliance Media owns and operates premium mall and retail OOH assets in leading shopping centres worldwide, so you benefit from:
• Sharper pricing
• Faster answers
• One point of contact for campaigns in one city or across multiple countries
We plan your mall & retail media around how shoppers actually move through the space:
Each placement is chosen for visibility, dwell time and audience fit, ensuring minimal media wastage and maximum impact on retail outcomes.
You can brief us with GEO-style queries such as “mall advertising in [city]”, “retail media in [country]” or “shopping centre screens near [mall name]”.
Request a mall & retail media plan and we’ll recommend the strongest malls, formats and coverage to support awareness, store traffic, promotions and launches.
STEP 1
Contact our team of media specialists
STEP 2
Book a meeting to discuss brand and campaign objectives
STEP 3
Review proposed recommended media options
STEP 4
Make your site selections and confirm your booking
STEP 5
Campaign goes live and reporting is provided by your media specialist
STEP 6
Watch your sales increase!
Reach shoppers in high-traffic malls where audiences are attentive and actively making purchasing decisions
Strategically positioned displays ensure maximum exposure to key decision-makers and consumers
Connects your brand with high-intent shoppers, driving consideration and sales
Extended engagement in food courts, corridors, and communal spaces improves brand recall
Delivers consistent visibility and repeated impressions to maximise ROI and marketing efficiency
Static, digital, or interactive formats allow brands to showcase dynamic, eye-catching content
Mall advertising utilises shopping malls to promote your brand, products, and services to a captive audience. It leverages high-traffic areas where consumers are in a buying mindset, making it an effective way to drive brand awareness and engagement.
Storefront advertising in malls
Digital signs in malls
Car park advertising
Elevator & escalator advertising
Digital displays
The cost of mall advertising varies based on several factors, such as location, size, format and duration. To obtain a tailored quote that aligns with your advertising objectives, contact us.
Alliance Media offers mall advertising solutions in numerous countries in Africa and the Middle East. Our presence in these countries ensures tailored advertising solutions for your brand in key retail environments. For a full list of our various locations, please get in touch.
The ideal duration for a mall advertising campaign depends on your goals, budget, and the type of ad format used. A longer campaign generally leads to better brand recall and customer conversion into sales.
