Strategic Mall Advertising for Unmatched Brand Visibility
Mall Advertising is an ideal opportunity to attract consumers in a targeted retail environment.
Mall media talks directly to the consumer with limited media wastage. It creates a dominating and influential presence targeting commuters and shopping decision-makers.
Through our innovative range of out-of-home (OOH) options strategically located within the actual shopping mall and in the surrounding car parks, our mall media showcases your brand where buying decisions are made.
Please contact us if you would like more information on how we can help showcase your brand in Malls and Shopping Centres anywhere in Africa and the Middle East.
Mall Media on Offer
Alliance Media delivers dynamic mall advertising to captivate shoppers and maximise brand visibility. Bold storefront displays, digital screens, and real-time messaging ensure relevance and engagement.
Leverage high-traffic parking areas for lasting brand presence and utilise elevator and escalator advertising for continuous exposure. Our expert media specialists help you choose the best formats and locations to align with your brand objectives, target audience, and budget.
With strategic placements in Africa’s busiest malls, we ensure impactful, high-visibility advertising that drives consumer engagement and conversions. Alliance Media helps your brand stand out where it matters most.
Please contact us to learn how we can help with mall media or outdoor advertising solutions anywhere in Africa and the Middle East.
Alternatives to Digital Billboards
Airport
Advertising
Target premium business and leisure travellers with high-impact airport advertising in Africa and across 50+ airports.
Iconic
Outdoor Ads
Showcase your brand with giant-format billboards, building wraps, and bridge ads at prime landmark locations, delivering unmatched visibility and market dominance.
Street
Furniture
Reach commuters and pedestrians citywide with cost-effective street furniture ads, offering strong brand visibility and top-of-mind awareness.
Our Accolades
Billboard Advertising Across Africa & The Middle East
Customer Reviews
Multichoice
‘“Our relationship with Alliance media, from the beginning has been one where we have accrued decent value both in terms of exposure of our campaigns through their bold & iconic sites but also from the value for money perspective. For guaranteed ownership in terms of OOH visibility, you cannot go wrong with Alliance Media.”
TBWA
‘For the years I have worked with Alliance Media I would commend them for efficiently managing campaigns.’
Mediacom & Coke Team
'Great Work and excellent delivery. Thanks Alliance Media'
Brussels Airline
‘I can recommend the services of this team; their knowledge of outdoor services is very useful for any partner looking to do brand campaigns.’
Ogilvy & Mather
‘My sites look amazing!!! Well done to the Alliance Media Team!’
Sumol + Compal
‘We have chosen to work with Alliance Media because of their excellent rates, great sites on the main roads and our great relationships with the employees.’
Dentsu Aegis Network
‘Alliance Media you have been an amazing team to work with!’
Magna Global – IPG Media Brands
‘Best Media Owner in Africa. We trust you with our brands!’
Vizeum
‘It was a pleasure working with Alliance Media, a team you can count on to make your brand shine; they went above and beyond to ensure our campaign delivered on impact .’
Posterscope
‘Thanks for being a great partner and most importantly getting all my boards flighted over a short period of time. Great stuff, keep it up.’
Mediareach OMD
‘Alliance Media’s level of professionalism and speed of delivery is top notch.’
Dulux
‘Service from the Alliance Media Team has been consistently exceptional.’
Hotwire
‘Alliance Media always goes the extra mile to deliver great service whenever we have campaigns!’
OMD Africa
“Alliance Media has been our largest OOH Africa supplier for many years due to their great service and strong product!”
McDonalds
‘We developed a great partnership with Alliance Media and their dedication for OOH Media is incredible. They took the time to understand who we are as a company and gave us amazing sites to choose from. We wholeheartedly recommend Alliance Media to everyone we know.’
Toyota
“Having an extensive presence on the island, with hefty-sized billboards in strategic locations; ALLIANCE MEDIA resounds its international success here again in Mauritius. This provider has the customer’s needs at heart by providing tailor-made solutions adapted to our campaign strategies.”
Smile Train
“Alliance Media Angola are easy to deal with, and they deliver excellent sites that have really increased the awareness of our campaign. Its also great to work with a company that has a strong belief in corporate social responsibility! – Thank you team Alliance Media Angola!”
Alliance Media is used by 90% of
Africa’s most valued brands.
Mall Media FAQs
What is Mall Advertising?
Mall advertising utilises shopping malls to promote your brand, products, and services to a captive audience. It leverages high-traffic areas where consumers are in a buying mindset, making it an effective way to drive brand awareness and engagement.
What types of mall advertising do you offer?
Storefront advertising in malls
- Storefront advertising uses bold visuals on store facades to attract shoppers and enhance brand visibility. These large-scale displays maximise exposure in high-traffic areas. Adverts highlight your latest promotions, new products, and brand messaging.
Digital signs in malls
- Strategically placed in high-traffic areas, these screens deliver directional, informational, or promotional messaging content to your audience. Their flexibility allows for quick updates, ensuring your brand remains relevant and impactful. It is ideal for product launches, seasonal campaigns, and interactive content.
Car park advertising
- Car park advertising enhances your brand presence at key touchpoints of the shopping journey, ensuring maximum visibility as shoppers arrive and depart.
Elevator & escalator advertising
- Elevators and escalators naturally capture shoppers’ attention as they travel between floors, ensuring extended engagement with brand messages.
Digital displays
- Digital displays focus on high-impact advertising, featuring vibrant visuals and real-time updates in high-traffic areas.
What are the costs of mall advertising?
The cost of mall advertising varies based on several factors, such as location, size, format and duration. To obtain a tailored quote that aligns with your advertising objectives, contact us.
Can I target specific malls or regions?
Alliance Media offers mall advertising solutions in numerous countries in Africa and the Middle East. Our presence in these countries ensures tailored advertising solutions for your brand in key retail environments. For a full list of our various locations, please get in touch.
How long should my mall advertising campaign run?
The ideal duration for a mall advertising campaign depends on your goals, budget, and the type of ad format used. A longer campaign generally leads to better brand recall and customer conversion into sales.