Insights

Johannesburg, also known as "Egoli," meaning the "place of gold," stands as a vibrant hub in South Africa, boasting 40% of the world's gold reserves and serving as the economic capital of the country. For businesses, this dynamic city offers a wealth of opportunities, making...

Have you ever thought about how powerful an ad can be when seen by thousands of high-end consumers every day, especially when they have nothing else to do but look around? This is the power of airport advertising, and that is exactly why it is...

Accra is Ghana's busy capital city, where a hive of activity and the centre of the country's economic and cultural life reside. This colourful environment allows cutting-edge outdoor advertising to stand out and develop as an engaging and successful means of reaching potential customers. Outdoor...

When it comes to advertising slots, it's crucial to understand that purchasing a 10-second slot on the radio at different times, like during the 07:30 drive show or a midnight slot, can lead to vastly different outcomes. While the midnight slot might seem more affordable,...

  In Zimbabwe, a nation celebrated for its rich linguistic diversity with 16 official languages, sixteen million citizens, and natural wonders like the majestic Victoria Falls, billboards represent commerce and creativity. Despite the backdrop of economic challenges like hyperinflation, there remains a golden advertising opportunity. Billboards...

On 08 November at the annual awards ceremony in Sandton, South Africa, Alliance Media was awarded the top spot in the Outdoor Advertising category reaffirming Alliance Media’s position as the Best Billboard Agency in South Africa. The recognition comes from a thorough evaluation conducted by a...

As October concluded, marking the end of Breast Cancer Awareness Month, Alliance Media reinforced its commitment to advocating for breast cancer awareness along with www.breastcancer.org. A cause that extends far beyond the temporal confines of any single month.   Through a powerful campaign, Alliance Media's digital billboards...

In the world of advertising, there's an ongoing debate about the effectiveness of long-term advertising versus short-term strategies.   Years after being published, Les Binet and Peter Field's insightful study, "The Long and the Short of It", still resonates as it delves into this tension, highlighting the...

Digital advertising in malls has seen a noticeable increase in popularity in Africa. Have you ever wondered why? It's because malls in Africa have transformed beyond just places to shop. They've become vibrant spaces alive with music, art, and people just having a great time....