Accra is Ghana's busy capital city, where a hive of activity and the centre of the country's economic and cultural life reside. This colourful environment allows cutting-edge outdoor advertising to stand out and develop as an engaging and successful means of reaching potential customers. Outdoor...
When it comes to advertising slots, it's crucial to understand that purchasing a 10-second slot on the radio at different times, like during the 07:30 drive show or a midnight slot, can lead to vastly different outcomes. While the midnight slot might seem more affordable,...
In Zimbabwe, a nation celebrated for its rich linguistic diversity with 16 official languages, sixteen million citizens, and natural wonders like the majestic Victoria Falls, billboards represent commerce and creativity. Despite the backdrop of economic challenges like hyperinflation, there remains a golden advertising opportunity. Billboards...
HONOUR & RECOGNITION OF OUR LEADERSHIP IN PIONEERING OUTDOOR ADVERTISING IN AFRICA Alliance Media is proud to have been recognised by the industry on numerous occasions through a number of awards that further underscore our market leadership position in airport and outdoor advertising throughout Africa. Alliances...
On 08 November at the annual awards ceremony in Sandton, South Africa, Alliance Media was awarded the top spot in the Outdoor Advertising category reaffirming Alliance Media’s position as the Best Billboard Agency in South Africa. The recognition comes from a thorough evaluation conducted by a...
As October concluded, marking the end of Breast Cancer Awareness Month, Alliance Media reinforced its commitment to advocating for breast cancer awareness along with www.breastcancer.org. A cause that extends far beyond the temporal confines of any single month. Through a powerful campaign, Alliance Media's digital billboards...
In the world of advertising, there's an ongoing debate about the effectiveness of long-term advertising versus short-term strategies. Years after being published, Les Binet and Peter Field's insightful study, "The Long and the Short of It", still resonates as it delves into this tension, highlighting the...
In the world of advertising, design is your secret weapon. Recent studies show that well-crafted ads can boost your campaign's success by over four times. But here's the catch: in today's ad landscape, each platform needs a unique creative touch. This is where our guide...
Digital advertising in malls has seen a noticeable increase in popularity in Africa. Have you ever wondered why? It's because malls in Africa have transformed beyond just places to shop. They've become vibrant spaces alive with music, art, and people just having a great time....
WHY SHOULD YOU CHOOSE BILLBOARD ADVERTISING FOR YOUR BUSINESS? Billboard advertising is an influential medium that has the capacity to engage large, diverse audiences and maximise brand visibility. Particularly in the African context, where outdoor advertising plays a central role in reaching populations across vast geographic...
