Egypt, known for its rich history and vibrant culture, is now a hotspot for modern marketing techniques, especially billboard advertising. From the busy streets of Cairo to the new areas like New Cairo and Sheikh Zayed City, billboards are essential for businesses aiming to capture...
Our Zimbabwe team recently executed a significant CSR initiative to support children living with cancer. Recognising the challenges these children face, we focused on providing warmth and comfort through the donation of blankets. Children undergoing cancer treatment often spend extended periods in hospitals, where their...
The Middle East has seen remarkable growth in outdoor advertising, with billboards leading the charge. The region's vibrant cities and thriving commercial hubs offer an ideal backdrop for billboard advertising, making it a crucial component of marketing strategies for both local and international brands. In...
Outdoor advertising has been a popular marketing strategy for decades, and for good reason. It allows businesses to reach a wide audience and create brand awareness with minimal cost. On our continent, an average of 56 minutes is spent walking or cycling each day by...
Multiple forms of advertising media have exploded over the last few decades in South Africa. This article examines the effectiveness of billboard advertising vs. other media forms, focusing on reach, engagement, cost, and overall impact. According to PwC, out-of-home (OOH) advertising reached about 85% of the...
Billboards have played a crucial part in marketing for more than 100 years, dating back to 1835. Their long lifespan proves how effective they are in boosting brand recognition, often surpassing other types of media in performance. The introduction of digital billboards into the OOH...
In today's fast-paced world, advertising is crucial for any business's success. With Harare's urban population of over 1.5 million, outdoor advertising—like billboards—offers a prime opportunity to capture public attention. For businesses operating in Harare, Zimbabwe, billboards are a highly effective way to reach their target...
Johannesburg, Joburg or also known as "Egoli," meaning the "place of gold," stands as a vibrant hub in South Africa, boasting 40% of the world's gold reserves and serving as the economic capital of the country. For businesses, this dynamic city offers a wealth of...
Have you ever thought about how powerful an ad can be when seen by thousands of high-end consumers every day, especially when they have nothing else to do but look around? This is the power of airport advertising, and that is exactly why it is...
Our team in Namibia recently organized a CSR event at Augeikhas Primary School, which was made possible through collaboration with our clients AVI Brands, Hartlief, Nedbank, and Unisocial. The event was a testament to the power of collaboration as we partnered with like-minded organisations to...
