As October concluded, marking the end of Breast Cancer Awareness Month, Alliance Media reinforced its commitment to advocating for breast cancer awareness along with www.breastcancer.org. A cause that extends far beyond the temporal confines of any single month. Through a powerful campaign, Alliance Media's digital billboards...
In the world of advertising, there's an ongoing debate about the effectiveness of long-term advertising versus short-term strategies. Years after being published, Les Binet and Peter Field's insightful study, "The Long and the Short of It", still resonates as it delves into this tension, highlighting the...
In the world of advertising, design is your secret weapon. Recent studies show that well-crafted ads can boost your campaign's success by over four times. But here's the catch: in today's ad landscape, each platform needs a unique creative touch. This is where our guide...
Digital advertising in malls has seen a noticeable increase in popularity in Africa. Have you ever wondered why? It's because malls in Africa have transformed beyond just places to shop. They've become vibrant spaces alive with music, art, and people just having a great time....
WHY SHOULD YOU CHOOSE BILLBOARD ADVERTISING FOR YOUR BUSINESS? Billboard advertising is an influential medium that has the capacity to engage large, diverse audiences and maximise brand visibility. Particularly in the African context, where outdoor advertising plays a central role in reaching populations across vast geographic...
There is no denying the rapid evolution of advertising techniques in our increasingly digitised world. Yet, the question remains: Does traditional offline out-of-home advertising still pack a punch? The short answer, especially in the context of outdoor advertising South Africa, is a resounding 'yes'. This...
We were proud to once again partner with EARTHDAY.ORG to drive environmental awareness and action. Through our collaboration, we aim to inspire individuals to take action and make a positive impact on our planet. This international OOH campaign brings attention to the role of individuals in...
Out-of-home or OOH advertising has long been a cornerstone of the African advertising sector. This form of advertising has become an increasingly appealing alternative for organisations trying to expand their reach on the continent and grow their sales. The conventional Out-Of-Home advertising environment, on the...
OOH advertising is seeing an increase in foot traffic and potential audience reach OOH advertising is set to be a big player in 2023 as people return to pre-pandemic activities and both consumer mobility and advertising spend is rising back to 2019 levels. Due to this, OOH...
ALLIANCE MEDIA WINS 2ND EAST AFRICA BRAND QUALITY AWARDS SEAL OF EXCELLENCE 2022-2023 EDITION Alliance Media was nominated and voted to participate in the East Africa Brand Quality Awards, according to the judging panel and the voting fraternity, we earned a first place for the Prestigious...
