The Future & Emerging Trends in African OOH Advertising Africa is experiencing a significant shift in its out of home advertising landscape, with innovative technologies and data-driven strategies propelling the industry forward. As Africa’s leader in outdoor advertising, Alliance Media has consistently stayed ahead of the...
In today's fast-paced digital era, where audiences are bombarded with fleeting online ads and constantly changing social media trends, outdoor advertising stands strong and leaves a lasting impression. As you embark on a journey across South Africa, you're bound to encounter the striking and memorable...
Outdoor advertising has long been a foundation in the world of marketing and ad campaigns. It has a unique ability to morph and resonate, regardless of technological advancements or societal shifts. This gives it timeless appeal. As we travel through history, from the rock art...
Today's fast-paced urban environment constantly bombards city dwellers with a wide range of visual stimulants. Out of all of these, billboard advertising stands out as a potent tool for spreading messages that have an impact. We will explore billboard advertising best practices and the subtle...
Outdoor advertising has been a popular marketing strategy for decades, and for good reason. It allows businesses to reach a wide audience and create brand awareness with minimal cost. On our continent, an average of 56 minutes is spent walking or cycling each day by...
Multiple forms of advertising media have exploded over the last few decades in South Africa. This article examines the effectiveness of billboard advertising vs. other media forms, focusing on reach, engagement, cost, and overall impact. According to PwC, out-of-home (OOH) advertising reached about 85% of the...
Billboards have played a crucial part in marketing for more than 100 years, dating back to 1835. Their long lifespan proves how effective they are in boosting brand recognition, often surpassing other types of media in performance. The introduction of digital billboards into the OOH...
Have you ever thought about how powerful an ad can be when seen by thousands of high-end consumers every day, especially when they have nothing else to do but look around? This is the power of airport advertising, and that is exactly why it is...
When it comes to advertising slots, it's crucial to understand that purchasing a 10-second slot on the radio at different times, like during the 07:30 drive show or a midnight slot, can lead to vastly different outcomes. While the midnight slot might seem more affordable,...
HONOUR & RECOGNITION OF OUR LEADERSHIP IN PIONEERING OUTDOOR ADVERTISING IN AFRICA Alliance Media is proud to have been recognised by the industry on numerous occasions through a number of awards that further underscore our market leadership position in airport and outdoor advertising throughout Africa. Alliances...
