02 Nov 23 Alliance Media Champions Breast Cancer Awareness with 10 Million+ Reached Across Africa
As October concluded, marking the end of Breast Cancer Awareness Month, Alliance Media reinforced its commitment to advocating for breast cancer awareness along with www.breastcancer.org. A cause that extends far beyond the temporal confines of any single month.
Through a powerful campaign, Alliance Media’s digital billboards disseminated a critical message to over 10 million unique individuals across 15 African countries, sparking heightened awareness of breast cancer. This extensive outreach demonstrated the profound impact and effectiveness of leveraging outdoor advertising for vital health initiatives.
Emphasising the potential impact, Alliance Media underscores the significance of even a small fraction of viewers seeking testing, recognising the pivotal role of early detection in the fight against breast cancer.
Greg Benatar, Alliance Media Group Sales and Marketing Director expressed, “Our efforts in advocating for breast cancer awareness remain resolute. The reach and engagement witnessed through our billboards are a testament to them being influential platforms for awareness and action.”
Encouraging collective participation, the company urges individuals to embrace the importance of regular screenings and early detection, a fundamental step towards a world without breast cancer.
Alliance Media, the leader in Billboard and Airport advertising across the African continent remains committed to utilising Out of Home (OOH) advertising as a catalyst for impactful health advocacy across the African continent.
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