Maximize Your Marketing Reach with OOH Advertising in 2023

Maximize Your Marketing Reach with OOH Advertising in 2023

OOH advertising is seeing an increase in foot traffic and potential audience reach

OOH advertising is set to be a big player in 2023 as people return to pre-pandemic activities and both consumer mobility and advertising spend is rising back to 2019 levels.

Due to this, OOH (Out of Home) Advertising is seeing a huge increase globally! This means you’ll be seeing even more billboards, and other physical structures trying to sell you things, so get ready for an extra dose of persuasion in your daily commute.

But this also presents a great opportunity for businesses looking to reach customers. The Harris Poll in the US has recently found that over 80% of people saying they notice outdoor advertising when commuting.

In an age where consumers are bombarded with digital ads, OOH advertising is a way to stand out in a cluttered and oversaturated digital advertising landscape. With OOH, businesses have the opportunity to engage with customers in a tangible, physical way that can’t be replicated in the digital world and provides a welcome change of pace that can leave a lasting impression.

The Harris Poll also shows that almost 60% of US consumers have recently engaged with an OOH ad. Of those who engaged:

These stats show that whether you’re looking to persuade, inform, or entertain, OOH advertising is a great way to reach your target audience in the real world. With the right strategy, OOH can help businesses of all sizes build brand awareness, drive website traffic, and increase sales.

Our media team can help you make the most of the opportunities that 2023 has to offer. With their expertise and insights, the team can help you develop a OOH advertising strategy that will reach your target audience and help you achieve your marketing goals. So if you’re looking to maximize your marketing reach in 2023, contact our media team today.