03 Sep 12 ZAMBIA’S LARGEST FREE-STANDING BILLBOARD INSTALLED BY ALLIANCE MEDIA
Alliance Media Zambia, Zambia’s largest outdoor advertising company has installed Lusaka’s largest free-standing billboard structure in the capital city’s upmarket area of Kabulonga. The billboard was taken up by Samsung who is using the medium to promote the newly released Galaxy S III and the Smart TV. “We are very happy with the work from Alliance Media, and the billboard is serving its purpose to promote our brand in an effective, upmarket fashion”, said Chabala Kaunda, Samsung Country Manager, Zambia. Greg Benatar, group sales and marketing director of Alliance Media said that the billboard was perfectly located to target everyone entering and leaving Kabulonga, and due to the massive size, the billboard stands above anything else in the area. Alliance Media Zambia is part of the Alliance Media group, operating over 25,000 billboard and airport advertising sites in 23 African Countries. Airport and Billboard advertising in Zambia can be booked by contacting zambia@alliancemedia.com or alternatively the Africa department at Alliance Media South Africa on info@alliancemedia.com