05 Jun 12 ALLIANCE MEDIA WINS AIRPORT ADVERTISING TENDER
Alliance Media Botswana, Botswana’s largest billboard company has been awarded the contract for the exclusive indoor and outdoor advertising concession at Botswana’s newly built Sir Seretse Khama International Airport. The award followed a rigid tender process where the company was ultimately successful over both international, and local players. Alliance Media had previously held the advertising concession in the old terminal building and their strong historic performance to the Civil Aviation Authority of Botswana contributed to the award. Alliance Media is widely known as Africa’s largest airport advertising company, and holds the advertising concession to over 50 airports on the continent. The new terminal building has been under construction for 4 years and is five times larger than the previous airport, and has been constructed primarily out of glass and steel. As diamonds are the countries’ leading export, the precious gem theme has been used extensively throughout the terminal which now boasts a retail area, conference centre and various dining facilities. Traffic has been on the increase at the airport as a result of the growing local economy and foreign airlines have recently been awarded landing rights at the airport. “The award of the concession to Alliance Media further cements our position as Botswana’s leading OOH media supplier, and I am proud of our energetic team for their success and dedication to our clients and stakeholders” said Greg Benatar, Group Sales and Marketing Director of Alliance Media. Alliance Media also offers a wide product range of billboards, spectacular billboards, landmark outdoor, street furniture and mall media in 23 African countries. The company has been awarded top performing outdoor advertising company for the past 3 consecutive years. Billboards in Botswana can be booked by contacting Alliance Media Botswana at botswana@alliancemedia.com