04 Mar 08 Alliance Media unveils massive AFCON building wrap
On the eve of the Africa Cup of Nations in Accra, Alliance Media Ghana unveiled the country’s most spectacular building wrap. MTN Ghana, the country’s leading telecoms network and the sponsor of the Cup took this key site specifically for the launch of Africa’s largest football tournament. The site measures a massive 950m2 and is located on the ever busy Danquah Circle in Osu which is en route to the stadium and is at the centre of Accra’s main night spots. MTN was pleased that the site went up on the right date, and overnight as planned, which created additional impact for the site and the sponsorship. MTN launched commercial service in Ghana in July 2007 and has become the country’s leading telecoms player in a growing economy where four GSM operators compete for market share. Pascal Austin, General Manager of Alliance Media Ghana said that response to the site has been overwhelming. Alliance Media is MTN’s anchor supplier of outdoor advertising in Ghana and is the country’s largest outdoor supplier, having the exclusive airport advertising contract as well as having a large number of outdoor sites across the country. Alliance Media Ghana is a member of the Alliance Media group, widely known as Africa’s largest outdoor advertising contractor, operating airport and outdoor media sites across the African continent.