14 Aug 07 Namibia’s second operator wins rights to brands airports
Cell One, the recently launched second cellular operator in Namibia, has taken the opportunity to brand Windhoek’s Hosea Kutako International Airport with strong images of its new logo. Cell One’s advertising agency, the Win Win Group decided to boldly brand the main entrance doors and glass wall facia to the arrivals terminals, presenting the new operator to all arriving passengers. Alan Brough, seasoned Africa advertising specialist and Managing Director of thewinwingroup Namibia said that the branding exercise has worked well to establish the brand as a solid, whilst at the same time, fresh and dynamic brand in the Namibian market. “We could not have done this project without Alliance Media who holds the exclusive concessions to all of Namibia’s airports. Alliance Media’s service and delivery on the project has met our expectations and we are pleased with the results. Aside from the bold entrance to the Airport, we have taken other strategic sites in the airports as well as key outdoor sites with Alliance Media, who are known to have some of the best site locations in Namibia.”