22 Aug 05 Alliance Media Signs Melrose Arch Advertising Rights
Alliance Media, Africa’s leader in Outdoor and Airport Advertising, has recently signed an exclusive contract with Property Partners, the new owners of the Melrose Arch complex in Johannesburg. This partnership sees Alliance Media gaining the prestigious indoor and outdoor advertising rights within the complex. Alliance Media’s extensive experience in Outdoor, Airport, and Mall advertising both in Europe, and throughout the African continent ensures that the South African Alliance Media team will successfully showcase exclusive brands within this enviable space. Stuart Chait, CEO of Property Partners, has expressed his delight in the new partnership formed between Property Partners and Alliance Media. Chait said, “I look forward to the high end advertising that will inevitably showcase the up-market lifestyle offered at Melrose Arch.” Alliance Media’s portfolio will include billboards, light boxes, pillar wraps and an array of ambient media, all of which will be of the highest quality, in keeping with the exclusive Melrose Arch brand. Additional retail, residential and office space within the Melrose Arch complex is currently under development and the centre is fast becoming the premier retail and residential address in South Africa. The centre, which caters to the countries highest LSM range is alive with energy, social interaction and African Internationalism and is also a key destination for high net worth foreigners who visit South Africa both for business and pleasure. For media bookings, please contact Alliance Media on (011) 880 4664.