Build A Quick, Results Driven Out Of Home (OOH) Campaign Anywhere in Africa and the Middle East.
Alliance Media is widely recognised as the Pan-African leader in OOH Advertising and Airport Advertising, having the widest coverage on the African continent.
Operating across Africa with over 25 years experience, we have been awarded the European Union Award for innovative media and the prestigious “Best Outdoor Advertising Company” award in multiple markets for the past ten consecutive years. We have also been awarded the highly coveted Best Media Owner in Africa award.
We are Out Of Home (OOH) in Africa and the Middle East.
Our various advertising services include Iconic Billboards, Digital Billboards (DOOH), Mall Advertising, Street Furniture, Billboard and Airport advertising.
Outdoor Advertising Made Easy. Contact Us
Where do you want to advertise?
Billboard
Advertising
Billboards at high-traffic locations boost visibility and drive long-term brand building, offering geo-targeted reach across Africa.
Airport
Advertising
Target premium business and leisure travellers with high-impact airport advertising in Africa and across 50+ airports.
Iconic
Outdoor Ads
Showcase your brand with giant-format billboards, building wraps, and bridge ads at prime landmark locations, delivering unmatched visibility and market dominance.
Street
Furniture
Reach commuters and pedestrians citywide with cost-effective street furniture ads, offering strong brand visibility and top-of-mind awareness.
Our Accolades
Billboard Advertising Across Africa & The Middle East
Customer Reviews
Multichoice
‘“Our relationship with Alliance media, from the beginning has been one where we have accrued decent value both in terms of exposure of our campaigns through their bold & iconic sites but also from the value for money perspective. For guaranteed ownership in terms of OOH visibility, you cannot go wrong with Alliance Media.”
TBWA
‘For the years I have worked with Alliance Media I would commend them for efficiently managing campaigns.’
Mediacom & Coke Team
'Great Work and excellent delivery. Thanks Alliance Media'
Brussels Airline
‘I can recommend the services of this team; their knowledge of outdoor services is very useful for any partner looking to do brand campaigns.’
Ogilvy & Mather
‘My sites look amazing!!! Well done to the Alliance Media Team!’
Sumol + Compal
‘We have chosen to work with Alliance Media because of their excellent rates, great sites on the main roads and our great relationships with the employees.’
Dentsu Aegis Network
‘Alliance Media you have been an amazing team to work with!’
Magna Global – IPG Media Brands
‘Best Media Owner in Africa. We trust you with our brands!’
Vizeum
‘It was a pleasure working with Alliance Media, a team you can count on to make your brand shine; they went above and beyond to ensure our campaign delivered on impact .’
Posterscope
‘Thanks for being a great partner and most importantly getting all my boards flighted over a short period of time. Great stuff, keep it up.’
Mediareach OMD
‘Alliance Media’s level of professionalism and speed of delivery is top notch.’
Dulux
‘Service from the Alliance Media Team has been consistently exceptional.’
Hotwire
‘Alliance Media always goes the extra mile to deliver great service whenever we have campaigns!’
OMD Africa
“Alliance Media has been our largest OOH Africa supplier for many years due to their great service and strong product!”
McDonalds
‘We developed a great partnership with Alliance Media and their dedication for OOH Media is incredible. They took the time to understand who we are as a company and gave us amazing sites to choose from. We wholeheartedly recommend Alliance Media to everyone we know.’
Toyota
“Having an extensive presence on the island, with hefty-sized billboards in strategic locations; ALLIANCE MEDIA resounds its international success here again in Mauritius. This provider has the customer’s needs at heart by providing tailor-made solutions adapted to our campaign strategies.”
Smile Train
“Alliance Media Angola are easy to deal with, and they deliver excellent sites that have really increased the awareness of our campaign. Its also great to work with a company that has a strong belief in corporate social responsibility! – Thank you team Alliance Media Angola!”
Alliance Media is used by 90% of
Africa’s most valued brands.
Creating ROI for your media campaign should be your primary aim.
As Africa and the Middle East’s leading OOH company, our goal is to ensure we provide the greatest ROI possible.
Join 90% of Africa’s most valued brands who agree that our rates provide the best media value in the market.
Contact Us
Our team of media specialists is available to discuss your campaign requirements.
Provide us with your details and we will be happy to schedule a voice or video call to show you how we can help.
Outdoor Advertising FAQs
What is the most effective form of outdoor advertising?
The most effective form of outdoor advertising varies based on the advertiser’s objectives. Options range from traditional billboards and transit ads to digital billboards and street furniture. Each format has unique benefits, whether it’s maximising reach with iconic billboard locations, targeting specific demographics through transit ads, or capturing attention with dynamic digital content. The right choice depends on your target audience, campaign goals, and budget considerations.
What are some popular types of outdoor advertising?
Popular types of outdoor advertising include:
- Billboard Advertising: Traditional and digital billboards in high-traffic areas.
- Airport Advertising: Engaging a captive, high-income audience.
- Digital Out of Home (DOOH): Dynamic, real-time ads on digital screens.
- Large Format & Iconic Outdoor: Eye-catching building wraps, wall sites, and bridge ads for maximum impact.
- Street Furniture Advertising: Ads on bus shelters, kiosks, and benches for targeted, high-frequency visibility.
- Mall Advertising: Reaching shoppers at the point of sale, encouraging impulse purchases.
Why is outdoor advertising still crucial in the digital age?
Outdoor advertising excels when integrated with a broader marketing strategy, enhancing the effectiveness of TV, radio, and digital campaigns. It reinforces brand messaging and boosts recall across different touchpoints. For example, a strategically placed billboard can drive online engagement through hashtags, QR codes, or social media prompts. Additionally, outdoor ads can be tailored to specific locations, aligning with digital or local campaigns to create a consistent and unified brand experience, maximising reach and impact.
Is outdoor advertising a cost-effective option?
Yes, outdoor advertising can be cost-effective, especially considering its reach and impact. While initial costs may seem higher than some digital channels, outdoor ads often have a longer lifespan and provide continuous exposure. The cost per impression is typically lower than many other media, making it a highly efficient way to reach large audiences. Factors such as location, format, and campaign duration will influence the overall cost, but the potential for broad visibility and high recall can offer significant value for your investment.
What are the future trends in outdoor advertising?
The future of outdoor advertising looks bright, driven by technological innovation and evolving consumer behaviour. We’re seeing a shift towards more interactive and engaging experiences through technologies like augmented reality (AR) and mobile connectivity, offering personalised content that captivates audiences. Digital screens are becoming smarter and more responsive, enabling targeted campaigns based on real-time data. Sustainability is also a key trend, with the industry adopting eco-friendly practices such as energy-efficient displays, solar-powered billboards, and materials that reduce environmental impact. These advancements are shaping a more dynamic and responsible future for outdoor advertising.